![]() ![]() What problems are you looking to solve in the metaverse?.To evaluate how a metaverse can boost productivity and strengthen human connection among your teams and customers, answer the following questions. Step one is understanding your business case, evaluating your audience's needs and identifying the right platform. Because metaverses can serve as an aggregator of your favorite tools, products and content, my company's clients are leveraging the metaverse for intranets for employees, sales enablement, training, corporate events and more. Reality: Businesses are leveraging the metaverse for myriad use cases. ![]() Hype: The metaverse is solely for events and brand awareness. A true metaverse allows you to jump from world to world and bring your digital assets and identity with you. ![]() Fortnite is closed, so all the assets are inside the world and can only be used in that world. Reality: While Fortnite has many metaverse components, there is a difference between an open and a closed ecosystem. No single person or company can own the metaverse it's the next phase of the web, and we are all building platforms on this, hopefully as an open ecosystem. Reality: There are various metaverse platforms that are available on mobile phones, tablets and computers with no downloads, hardware or code required. Hype: You must have special VR glasses, be a gamer and be tech-savvy to use the metaverse. Similar to the birth of the internet, it will influence how we work, play and shop, enhancing visual collaboration. The metaverse is an open ecosystem of tools that allow users to immerse themselves in digital environments and experience the world in new, impactful ways. ![]()
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